Your email deliverability depends on how you set up, connect, and curateOpens in a new window your message cycle. Let’s explore the many factors that can influence just how your mail can reach the inbox of your email subscribers.
The most important factor? Your reputation. No one likes spamOpens in a new window. And the way you get authenticated as a proper sender of compliant mail is by following certain authentication protocols:
SPF (Sender Policy Framework)
SPF is an email authentication method that allows the domain owner to specify which mail servers are authorized to send emails on behalf of their domain. It works by publishing a DNS (Domain Name System) record that lists the authorized mail servers.
DKIM (DomainKeys Identified Mail)
DKIM is an email authentication technique that adds a digital america phone number list signature to the email message’s header. This signature is generated using a private key held by the sender and can be verified by recipients using a public key published in the sender’s DNS records. DKIM helps verify the integrity and authenticity of the email.
DMARC (Domain-based Message Authentication, Reporting, and Conformance)
DMARC is an email authentication and reporting protocol that builds on SPF and DKIM. It allows domain owners to set policies specifying what action receivers should take if an email fails authentication. DMARC also provides reporting mechanisms to send feedback to domain owners about the authentication results of their emails.
If you send more than 100,000 emails a month (either in a single account or across your enterprise), you’ll need a dedicated IP address. This allows you to control the reputation of your sending IP(s). You may need multiple dedicated IPs if you’re a high volume sender.
Your IP and domain reputation management is crucial in email deliverability. A positive sender reputation signals to mailbox providers (MBPs) that the sender is legitimate and trustworthy, resulting in higher chances of successful email delivery. A poor reputation can lead to emails being filtered out, undelivered, or marked as spam.
Your sender reputation is influenced by a lot of different factors. For example, when you focus on a permission-based sending practice where your subscribers have decided to opt-in, you establish trust with both recipients and mailbox providers (MBPs).
When you engage with your audience regularly, you’re more likely to connect with their expectations and interests. Authentication protocols (SPF, DKIM, and DMARC) add layers of security, contributing to a positive sender reputation. And to safeguard your reputation, be prompt in your review of any abuse reports provided by mailbox providers (MBPs) — and address them fast.