If you build it, they will come. That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can.
According to our researchOpens in a new window, email marketing remains the best way to connect with customers. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. However, building a strong list takes a smart strategy, the right email marketing tools, and good execution.
Let’s break down the basics of email list building: why you should be doing it and how to get started.
Table of Contents:
Why is building an email list important?
How do you maximize the value of your email list?
What are some common email list mistakes?
What are the best practices of building and growing an email list?
What tools should you use to build and grow your america phone number list email list?
How do you evaluate the success of your email lists?
What is an email list?
Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. The people on your list have opted in, which means they decided they want to hear more from you via email. Your email list will allow you to send targeted messages with promotional and informative messages to subscribers.
Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. The fact that you have direct access to a list of good prospects helps you get your content right into their inbox – and since the prospects gave you permission to send them email, a trust factor is already built in. You can get started right away by sharing the value of your products or services.