The first mistake is not understanding the market and its rules.
Regulations such as the CAN-SPAM Act in the U.S. or the GDPR in the European Union dictate rules for obtaining consent, providing opt-out options, and safeguarding user data. Failure to comply can result in severe penalties, damage brand reputation, and lead to email deliverability issues as internet service providers actively filter out non-compliant emails. Be ethical about compliance and you are promoting customer trust and best email marketing practices.
Transparency about opting-in (or out) adds value because the america phone number list communication between you and the recipient is consensual. Abide by this and you’ve already promoted a positive user experience and established your sender’s reputation. You minimize the risk of spam complaints, which protects you and your audience.
Second, there are plenty of ways to build your email list, but buying it is not one of them. While it seems like a quick and easy solution, it isn’t practical. Most people on paid email lists aren’t interested in whatever product or advice is being sent their way. Paid email lists end up in people’s spam folders, or they’ll unsubscribe – and feel mad about it. Save your business money by focusing on organic ways to build your email list.
What are the best practices of building and growing an email list?
So what does building an email list organically mean? For one, start with compelling opt-in forms or landing pages that have clear messaging, appealing design, and a user-friendly interface.