history of interactions, including when your customer emailed, bought something, or made an inquiry. This historical data helps you understand customer preferences and behaviors. If a customer frequently engages with emails about fitness equipment but not with nutrition-related content, you can take this learning and tailor future emails.
A CRM can help you keep your email lists up-to-date. For example, when a customer’s details change, say if they get a new email address or job title, CRM systems make it easy to update this information centrally. If a subscriber updates their email address in a contact form on your website, the CRM can automatically sync this change, ensuring that your email list reflects the most recent and accurate data. This type of integration can help maintain compliance with opt-out requests, too.
There are a lot of platforms that allow you to easily set up automated welcome emails and follow-up sequences, ensuring new subscribers receive a series of engaging messages. These tools often offer lead magnet delivery automation, seamlessly delivering downloadable resources to subscribers upon sign-up, enhancing the overall user experience and incentivizing list growth.
How do you evaluate the success of your email lists?
Now that you’re ready to create a compliant email list with the america phone number list help of CRM tools, how can you measure its success?
Some metrics to track your email list growth are simple; for example, how many new subscribers did you get in a month? How many did you expect to gain? By comparing the real data against your forecast, you’ll get a picture of what you’re working with.
Other email metrics include:
Conversion rate of sign-up forms: If your sign-up form received 500 views and 50 new subscribers, the conversion rate would be 10%. This reflects your form’s effectiveness.
Unsubscribe rate: If you sent 10,000 emails and 500 subscribers chose to unsubscribe, your unsubscribe rate is 5%. What does that tell you? How will you refine your strategy?