If you sent 1,000 emails and 100 bounced, your bounce rate is 10%. This indicates the quality of your email list and potential issues with data accuracy.
If a promotional email is shared by 50 subscribers, it reflects the content’s appeal and can contribute to organic list growth as new recipients are exposed to your brand.
Engagement: Email click-through rate (CTR) is calculated by dividing the number of people who clicked on a link in your email by the total number of people who received the email. For example, if 1,000 people receive your email and 100 people click on a link, your email CTR would be 10%.
Having a great email list expands your reach and increases customer engagement and loyalty. You’ll have improved segmentation, deliverability, and conversion rates. Build it and they (the customers) will come? Yes – and it’ll help your team hit a home run with your marketing.Turning prospects into customers is a bit like a america phone number list relay race. Imagine the marketing team as the first runner. They’ve sprinted hard, nurturing each lead with care and precision, and now they’re holding the baton of customer interest. Next up is the crucial moment: passing the baton to the sales team, set to dash to the finish line, er, close.
This is the thrust of converting marketing qualified leads to sales qualified leads (MQL vs. SQL). If handled poorly, the lead can slip right through your fingers and you lose the deal. That’s why it’s so important to get the handoff right. Fortunately, knowing the right strategies and a few expert tips will help ensure sales success.
What could you do with relevant insights at your fingertips? Sell smarter, take action, and hit your forecasts. That’s how Sales Analytics works.
Improve your forecasting
What is a marketing qualified lead (MQL)?
An MQL is a lead that has shown interest in your brand and that marketing has deemed likely to become a customer based on preset criteria, like product-need fit and budget. MQLs are like the first stage in a lead’s journey towards becoming a customer. They’ve shown some interest and likely engaged with your marketing content or visited your website a few times. But they’re not quite ready to make a purchase. They need more information and guidance before they’ll be ready to make a purchase decision.