Lead management unfolds in stages, starting with lead capture and moving through a series of steps to convert leads into customers. This structured process ensures that each potential customer is guided efficiently through the sales journey.
Lead capture
This is the first step, where you collect information about potential leads. You can do this through various channels such as email, social media, webinars, and other marketing activities.
Lead qualification
In this stage, you assess your leads to determine how likely they are to make a purchase. This can include holding discovery callsOpens in a new window to understand their needs and matching them to your ideal customer profileOpens in a new window.
Lead distribution
Once leads are qualified, you must assign them to the appropriate sales team based on factors like lead type, industry, or product interest. This ensures that the right team handles each lead for america phone number list the best possible outcome.
Lead nurturing
Not all leads will be ready to make a purchase right away. Lead nurturingOpens in a new window involves maintaining a relationship with these leads through regular communication and marketing efforts, addressing needs, and keeping them engaged until they are ready to buy.