some things, like summarizing long documents and helping us break through writer’s block, and less than great for other things, like writing first drafts. And that’s no surprise: These AI tools are in their toddler phase. Would you ask a toddler to throw a javelin? You wouldn’t, at least without adult supervision. The same goes for generative AI.
In other words, we didn’t expect too much from — or rely too much on — generative AI in our content marketing efforts last year. And this year, we’ll continue to give it time to wobble around, fall down, get up again, and show off how it’s growing up, day by day.
AI may be young, but we’re still marching into a year where the majority of content marketers are expected to be using generative AI to support daily writing. In 2024, 7.5 million blog posts will likely publish every day. Yet many experts agree that the brands that continue to harness human ingenuity and authentic voices will stand out in the fray. So, we wanted to share how the Salesforce editorial team is thinking about these potentially game-changing tools for AI in content marketing.
Our aim? To help you answer two of the most important questions content marketing teams are asking right now:
Where should we try out generative AI tools when it america phone number list comes to content marketing?
What kind of guidelines should we be setting around generative AI for our teams?
Image created with DALL-E
5 ways Salesforce will continue to use generative AI in content marketing in 2024
1. Brainstorming. In 2023, generative AI helped us break through writer’s block more than a few times, especially for shorter copy like headlines, CTAs, and email subject lines. While we almost never use generative AI outputs verbatim, we love using them to get our editorial team’s creative juices flowing — especially at the end of the day when, let’s be honest, the juice is often totally dried up.