Today, it’s nearly impossible to find and act on sales leads without the help of technology — unless you’re purchasing a list. From finding and qualifying leads to nurturingOpens in a new window and closing salesOpens in a new window, technology can help boost your productivity, automate tasks, and capture important data. In fact, companies that treat technology as a teammate can “unlock seller productivity and high-quality deals,” according to research from Gartner IncOpens in a new window.
Robert Blaisdell, a senior director analyst at Gartner, added: “New technologies, such as generative AI, have the potential to transform the role of the seller. Sales leaders will need to rethink how to meet buyers’ inflated america phone number list digital expectations. Those who don’t, risk distancing themselves from buyers and leaving real money on the table.”
How to maximize sales lead generation efforts with a CRM
Lead generation is difficult when done manually, which is why most sales coaches will recommend getting a CRM as it allows you to keep track of everything about a lead in one place. CRMs that feature automation and artificial intelligence can be even more useful. Automation-enabled CRM systems give sellers a way to automate tasks such as auto-generating personalized emails and identifying and acting on key insights. This can help you reclaim time spent on repetitive, non-selling tasks. With AI integration, your CRM can make recommendations to help you decide which prospects are more likely to convert, and even draft emails for you to stay in touch with qualified leads.