your goal is to reach your customer’s inbox with great content that resonates. But first you have to make sure your emails are actually reaching all those customers — and email authentication is a key step to make that happen. Soon, major mailbox providers (MBPs) Gmail and Yahoo are strengthening their domain authentication requirements. Here’s how you can prepare today.
Partnering with an email service provider (ESP) is the first step toward sending emails to a large list, but it’s not a guaranteed path to the inbox.
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A large part of reaching the inbox is authenticating your email domain. Email authentication acts as a “signature” that proves to MBPs that you are a legitimate sender who should be allowed into a person’s inbox. It can make or break your campaign.
Let’s take a deeper look at email authentication and the techniques to do it right. These best practices will be especially important as Gmail and Yahoo roll out new guidelines this February for accounts sending more than 5,000 messages a day.
What is email authentication and why is it important?
Email authentication is a set of techniques that provide verifiable information about the origin of email messages. Authenticating your domain helps identify you as a trusted sender and proves that you are who you say you are. This allows spam filterers, MBPs, and reputation providers to attach and track the reputation of your mail.