do’s and don’ts for email authentication
Before we let you get back to creating another great email campaign, we’ll leave you with three quick do’s and don’ts for email authentication:
Do:
Fully authenticate with SPF, DKIM & DMARC.
Factor in time for domain setup and warming before sending mass communications.
Don’t:
Assume things are fine because your mail has good open/click rates.
Use registered domains, as this does not mean authentication america phone number list is in place – it only proves your company owns the domain.
Wait until February to review your domains. From Gmail: “If you don’t meet the requirements described in this article, your email might not be delivered as expected, or might be marked as spam.”
Email authentication should be front and center when you’re planning your next campaigns. While it’s always important to do regular reviews of your configuration, these joint announcements from Gmail and Yahoo bring urgency to deliverability lifecycle best practices. Make sure your company is positioned to maximize success — and minimize spam filters. Quick: What’s the difference between gross sales vs. net sales?
Not everyone is a born financial analyst, so don’t feel bad if you’re not entirely sure — you’re in good company. Just 45% of sales leaders have high confidence in the accuracy of their forecasting (including their projection of gross and net sales), according to Gartner.
Even if you’re crushing your sales quotas, you need to have a deeper understanding of how your sales are trending to adapt strategies and keep an edge over the competition. Knowing the difference between gross and net sales — and how to track them — is key to this effort.