Benefits of adopting AI in ecommerce

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rochona
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Joined: Thu May 22, 2025 5:25 am

Benefits of adopting AI in ecommerce

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Predictive AI has been improving ecommerce for yearsOpens in a new window, from product recommendations to intelligent search results. But now, generative AI has the potential to change things further by revolutionizing customer experiences. Not to mention the ways it’s also increasing productivity, driving conversions, and fostering customer loyalty. A whopping 84% of ecommerce professionals believe AI gives companies a competitive advantage. Here’s how generative AI is helping them get ahead.

Hyper-personalize experiences at scale. When technology advances, 73% of customers Opens in a new windowexpect better personalization. As AI extends business capabilities to tailor america phone number list promotions, marketing messages, pricing, and more, shoppers will increasingly expect more customized experiences — wherever and however they shop. AI is already a key differentiator for businesses: More than a third of organizations (37%) credit AI for major improvements to personalization.

Automate tasks for maximum profitability. Growing revenue is always a top priority for businesses. One way to boost your bottom line? Automating tedious, manual tasks to improve productivity within your business. Thanks to machine learning and large-scale analysis of data powered by AI, commerce leaders can do this fast. They already see big gains using automation for self-serve order tracking, inventory, and returns management. By automating these parts of the ecommerce journey, your teams have more time to focus on strategic initiatives that move the business — and your revenue — forward.
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