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2. Upgrade chatbots to AI-powered copilots
In brick-and-mortar stores, sales and service agents are your biggest asset. They’re able to pick up on cues from customers as they shop and suggest appropriate products. Thanks to generative AI, this can happen online, too. Chatbots have been a part of online shopping for years, but they never had the kind of conversational power that could really enhance the customer experience in an effective way. Those days are over. Now, digital concierges can process natural language and image-based prompts, generate tailored answers, and engage in data-driven interactions. This enhances multiple aspects of the customer journey.
Product discovery: AI-powered concierges are particularly america phone number list helpful when it comes to product search discovery. Most businesses (82%) using AI for commerce report at least moderate levels of improvement to product discovery. Consider a shopper looking to recreate one of their favorite celebrity’s recent outfits. Instead of aimlessly browsing through product listing pages, they can simply upload a photo of the famed fashionista and ask AI to recommend similar products. Bespoke experiences like this can also open new doors to customer loyalty and retention.
Customer service: Chatbots have always been able to handle the most basic customer inquiries, like “Where’s my order?” or “What’s your return policy?” But as AI advances, digital copilots can handle increasingly complex interactions. For example, a copilot trained on your product details can answer specific questions about an item’s specifications and unique attributes. They can also suggest related and secondary items during conversations with shoppers, like batteries, chargers, and other products that will enhance the post-purchase user experience.