Learn about new insights and trends into how automation can help media and entertainment companies improve customer acquisition, retention, and drive new revenue.
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Simply put, with so many streaming services out there, and many raising their prices, along with economic factors, people are trying different ways to trim the fat to save money. This reality has brought some serious challenges for media companies, and it’s been difficult to keep up with the rapidly evolving marketplace. Here are the realities:
Subscriber churn is real: it’s harder and harder to america phone number list keep subscribers on any service.
Delivering personalized media experiences matters: 66% of customers are willing to pay more for a great experience, so they will stick to companies that keep delivering that great experience.
Acquiring subscribers is costly: on average, media companies spend $200 to acquire a new subscriber, stressing the importance of keeping their current subscribers loyal.
Improving streaming services’ audience engagement with AI
Streaming services need to improve customer experiences to build lifelong relationships with media consumers, allowing them to stand out from the competition — and they can do that with artificial intelligence (AI).