more and more, AI curates playlists or thematic content collections based on their preferences. Think about how a streaming music service curates playlists for different genres, moods, or even the time of day; that can all be achieved and optimized through AI.
AI can also help combat the threat of churn when a subscriber finishes a series that they subscribed to the platform to watch, by suggesting related content they’d likely enjoy.
But it goes beyond that. AI is especially relevant when it comes to ensuring your subscribers have the right kind of content at their fingertips at the right time. Your integrated AI can almost instantly create promotions around a live pay-per-view boxing match targeted to a customer who’s been watching a lot of sports content, for example.
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AI can take subscriber loyalty to the next level
Now that you’ve managed to keep a subscriber for a certain amount of time, the next question becomes how do you extend the lifetime value of that relationship?