consumption trends, which can signal a subscriber’s likelihood to cancel service. That technology can also monitor service interruptions and viewer experience — things like buffering, streaming quality, and fidelity metrics — that drive frustration and could cause churn.
Once that’s flagged, AI can help create a retention strategy, which involves reaching out to customers who are less engaged or impacted by service outages or inferior viewing experiences. The technology assists in creating and optimizing personalized communications with acknowledgment of the issue, exclusive offers, and reminders of new content they’re likely to be interested in.
What about your loyal subscribers? AI can help create customized loyalty programs that provide an extra layer of VIP treatment. That’s early access to a new show or a loyalty program to generate points for every dollar spent to be used for a reward of some kind. AI can help identify those subscriber segments and then create marketing content around promoting loyalty or reward programs. Or, AI can also recommend and promote relevant content that requires upsell america phone number list options such as premium packages.
AI can also help turn those loyal subscribers into “superfans” by promoting merchandise from a show or musician they like or by selling them experiences related to their preferences. Spotify, for example, sends listeners alerts when an artist they like is playing in their area with a link to purchase tickets. With its year-end “Wrapped” feature, the music streaming service also sends listeners promotions to buy exclusive merchandise showcasing their loyalty to their favorite artists.