Create agile frameworks for your organization
With 82% of sales reps saying they’ve had to quickly adapt to new ways of selling amid global challenges, agility is one of the biggest competitive advantages a company can have. When teams aren’t afraid to fail and seek to learn from experiences, they can become more agile. Keep testing your messaging, questions, and objection-handling techniques. Do they work? Why or why not? Use a repetitive approach that lets you continuously learn and improve.
Another way to build agility is to ask for feedback from your customers on a regular basis. Consider setting up a customer advisory board, so you can ask them what’s working and what’s not, what they like and don’t like, and what they’re seeing in the market right now. You can also use these customers as a sounding board instead america phone number list of sending something out blind to your whole customer base. Testing your messaging with trusted customers first can give you a better idea of how it might do with less familiar audiences, so you can move forward with confidence.
Finally, think about creating frameworks that support all members of your sales team. This can come down to considering how different generations prefer to work. Although Gen Xers tend to dislike imposed structures, they typically excel at building them. On the flip side, Millennials and Gen Zers generally thrive on structure. Creating frameworks that support everyone in your organization and utilize their skills sets them up for success and keeps your organization functioning even when business changes roll out.