A good elevator pitch tells a clear, concise, and compelling story about how you can solve the unique problems of your prospect. It should note the specifics of a prospect challenge and offer a way to solve it. The goal is to pique curiosity and leave the listener eager to learn more.
How long should an elevator pitch be?
Ideally, your pitch should be short enough to hold someone’s attention but long enough to cover the essentials. My advice: Make your elevator pitch 30 seconds to two minutes. There’s no “right” length, however. It just needs to be long enough to engage and intrigue your listener.
When to use an elevator pitch
Elevator pitches are versatile and can be used in various america phone number list settings, including networking events, job interviews, sales pitches, and business meetings. In a casual encounter, like meeting someone on an airplane, a concise one-sentence pitch can often lead to further interest and deeper conversation. In a more formal setting, like a prospective client meeting, your elevator pitch could be just what you need to win business over another firm.
Elements of an effective pitch
Crafting an effective elevator pitch involves more than just summarizing your professional or business proposition. It requires a strategic structure that captivates and persuades. This structure should include a compelling start, a clear explanation of a problem your prospect is facing, and your unique solution. You should also convey your distinct value, evidence of success, and a call to action. This format ensures your pitch is not only informative but also engaging and memorable.