Whether you’re a B2B or B2C business, chances are your customers already follow an influencer in your industry on social media, In fact, influencer marketing is so popular it’s become a $21 billion industryOpens in a new window. No wonder; partnering with an influencer who’s willing to vouch for your products or services gives you more credibility with customers who follow and trust them — and they’re more likely to consider you when it’s time to buy.
Start by learning about your customers’ behavior on different online platforms — for example, how they express opinions, ask for help, and engage in general discussions. Once you know more about who your customer is and how they behave, you can identify influencers most likely to get their attention.
When you’re ready to find an influencer, look for professionals america phone number list with large, engaged followers on the platforms your customers use most frequently. Reach out to them to see if they’d be willing to craft a series of social media posts to create brand awareness and warm leads for your sales team to contact. You could also have them solicit candid feedback from your customers who might hesitate to be honest when talking directly to you. That way, you’ll be more likely to get an accurate understanding of what your customers actually want and need.