What’s missing from customer relationships? Digital empathy, which refers to brands making meaningful, human-like connections with their customers in a virtual environment.
Anyone that’s ever screamed “speak to a representative!” into the phone or been frustrated by impersonal chatbots understands the need for human empathy for their problem.
This is hard to achieve when customer interactions are not personalized and customer data is locked in many different systems.
What the difference looks like
Ninety percent of service pros already using generative AI for customer service say it helps them serve customers better. Service reimagined around generative AI can yield:
Smarter chatbots that automate smarter, more personalized america phone number list responses capable of analyzing customer sentiment.
Automatic creation of better knowledge articles so customers can solve their own problems.
Automatic identification of internal experts across the organization to solve more complex customer problems.