What is digital empathy?

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rochona
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Joined: Thu May 22, 2025 5:25 am

What is digital empathy?

Post by rochona »

How you can use generative AI at work
Generative AI is not just for consumers. See how this buzzy new tech, when used with your CRM, can help your teams work more efficiently and create better customer experiences.

Digital empathy requires being aware of customers’ emotions, tone, and language, and anticipating their needs and problems, virtually. Because so few companies (15%) integrate customer data across departments, digital empathy is hard to achieve, which is why it’s so hard to improve customer relationships.

Of course, bad customer service (and angry customers) have america phone number list been around since the telephone brought customer service to the masses. What’s different now is the internet has given emboldened consumers a public megaphone to complain and shame companies into righting a perceived wrong. That can have serious reputational consequences for a brand.

Time to reset your customer relationships
Companies have been focusing on customer experience for decades. The market for customer experience management technology is $10 billion and growing 16% annually. Companies hire Chief Customer Officers and Chief Experience Officers, and undertake “customer journey mapping” exercises to better understand the lifecycle of customer interactions.
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