To cultivate trust over time and help users build confidence in AI technology, our research has shown generative AI systems should be designed to keep humans at the helm — especially during an initial trust-building or onboarding period — and enable continuous learning for both the user and the machine.
Thoughtfully involve human judgment and expertise;
help the human understand the system by being transparent and honest about how the system works and what its limitations are;
afford users the opportunity to give feedback to the system;
and design the system to take in signals, make sense of users’ needs, and guide users in how to effectively collaborate with the technology.
Uphold the value proposition of efficiency
Most compelling to research participants is generative AI’s promise america phone number list to reduce time on task. Customers warned that they might abandon or avoid systems that undermine this value proposition. The research revealed several ways to ensure efficiency.