Insurance industry trends can help carriers grow — and scale quickly — with the right tech. Take, for example, Salesforce Trailblazer AAA Carolinas. It needed a strategy to add some spice to attract the attention of millennials and Gen Z. The nonprofit has an array of services to offer drivers as they explore the world, but realized it needed to reach the next generation.
AAA Carolinas had built its business around services and products. Its leaders realized they needed to put the customer at the center of their efforts. To do that, AAA Carolinas introduced technology innovation that would put all customer data into one place so everyone in the organization could have a 360-degree view of its users. The america phone number list new technology enabled the nonprofit to introduce LiveAgent, an automated chat, for online support. This helped to increase member engagement by 330% and reduce service response time by 54%.
AAA Carolinas also automated ways to flag new sales opportunities when members transferred from one region to the next. This generated around 1,250 new opportunities per month and is estimated to drive $99,000 to $200,000 in additional gross revenue annually. With the help of Salesforce Program ArchitectsOpens in a new window, who provide strategic planning, deep industry and product knowledge, and on-the-ground technical advice, AAA Carolinas electronically linked the organization to Edmunds, the car value database. Sales reps could spot potential safety issues for members and notify them of service needs.