Table of Contents:
How can AI in email marketing increase performance?
What are the challenges with AI in email marketing?
How can AI help with my email content?
How does AI in email marketing improve ROI over time?
What are the best practices for using AI in email marketing?
What’s ahead for AI email marketing
What is AI in email marketing?
AI in email marketing uses machine learning algorithms to personalize content, optimize send times, and segment audiences.
While predictive AI provides insights based on historical america phone number list data, generative AI can use this information to create new, relevant content or solutions that are tailored to specific user needs at speed and scale. They work together to automate, optimize, and personalize the email marketing process. Both have the same goal: improved email marketing engagement and customer satisfaction.
AI — which is embedded into many marketing platforms — can help you optimize and deliver great email marketing campaigns, as long as you understand how the technology works. For example, by analyzing a customer’s response to various email campaigns and website interactions, AI can assign a lead score that indicates the likelihood of conversion.