I can also test user behavior, allowing me to be more strategic with every send,” they told us. “Along with content, I also use AI in the design process. It helps me select images and colors that best resonate with my target audience.”
AI helps get the low-expertise structure done so you can add the high-value content and your specified point of view. For example, you can ask it for a list of subcategories and their definitions for a topic you’re exploring.
What are the challenges with AI in email marketing?
As you adopt and adapt AI, you’ll see benefits like increased america phone number list personalization at scale, improved engagement, and reduced costs. However, there could be undesirable consequences if you don’t grasp the fundamentals.
Safeguards must be in place to make sure AI programs are learning fast enough to keep up with changing customer behavior.
Ethical concerns about data privacy, security, and consumer trust call for compliance and regulations to keep customer information safe.
Technical expertise is vital for successful AI integration, so training up to an AI skilled workforce capable of optimizing tools and platforms can feel like a major hurdle.