Recency: How recently did a customer make a purchase

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Population Density (Urban, Suburban, Rural): Influences accessibility to products/services and lifestyle preferences.
Proximity to Business/Store: Crucial for local businesses and optimizing delivery logistics.
3. Psychographic Segmentation: What Drives Your Customers?
This is where segmentation gets more nuanced and powerful country email list Psychographics delve into the psychological attributes that influence customer behavior.

Lifestyle: Hobbies, interests, activities, and how customers spend their time and money. (e.g., adventure seekers, health enthusiasts, homebodies).
Values and Beliefs: Core principles that guide customer decisions and their alignment with your brand's mission.
Personality Traits: Openness, conscientiousness, extraversion, agreeableness, neuroticism – these can influence brand perception and product adoption.
Social Class: While sensitive, it can influence purchasing habits and brand aspirations.
Attitudes: Opinions and feelings towards products, brands, and life in general.
Motivations: The underlying reasons why customers make certain purchases (e.g., status, security, self-expression).
4. Behavioral Segmentation: How Do Your Customers Interact?
Behavioral segmentation focuses on observable actions customers take, providing direct insights into their preferences and intentions.

Monetary Value: How much do they spend? (RFM analysis is a popular model here).
Product Categories Purchased: What types of products are they interested in?