Choose Your Segmentation Variables

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Improved Communication: A chart provides a common visual language for teams across your organization, ensuring everyone is on the same page regarding customer understanding.
Identification of Opportunities and Gaps: Visualizing your segments can highlight underserved groups, potential new markets, or areas where your current offerings are falling short.
Trackability and Performance Monitoring: A chart can be updated to reflect changes in your customer base over time, allowing you to track the
Your objective will dictate the type of data you collect and how you segment it.
Gather Relevant Data
This is the foundation of your segmentation. Leverage all available data sources:

CRM (Customer Relationship Management) Systems country email list Rich with purchase history, interaction logs, and demographic details.
Website Analytics: Google Analytics, Adobe Analytics can reveal Browse behavior, popular pages, and conversion paths.
Social Media Insights: Demographic data, interests, and engagement patterns.
Surveys and Feedback Forms: Directly ask your customers about their preferences, pain points, and motivations.
Transaction Data: Frequency of purchase, average order value, product categories.
Customer Service Interactions: Common issues, frequently asked questions, sentiment.
Ensure your data is clean, accurate, and relevant to your objectives.

Based on your objective and available data, select the key variables that will define your segments. For example:

For Marketing: Age, interests, online behavior, previous purchases.
For Product Development: Needs, pain points, desired features, usage patterns.
For Customer Service: Common issues, communication preferences, loyalty level.
dentify Your Segments
This is where the magic happens. There are various techniques you can employ.