Recency: How recently did a customer make a purchase

[taniyabithi]

Social Class: While sensitive, it can influence purchasing habits and brand aspirations.
Attitudes: Opinions and feelings towards products, brands, and life in general.
Motivations: The underlying reasons why customers make certain purchases (e.g., status, security, self-expression).
Behavioral Segmentation: How Do Your Customers Interact?
Behavioral segmentation focuses on observable actions country email list customers take, providing direct insights into their preferences and intentions.

Purchase History:
Frequency: How often do they purchase?
Monetary Value: How much do they spend? (RFM analysis is a popular model here).
Product Categories Purchased: What types of products are they interested in?
Average Order Value: How much do they typically spend per transaction?
Usage Rate: How frequently or intensely do customers use a product or service (e.g., heavy users, light users).
Benefits Sought: What specific advantages or solutions are customers looking for when purchasing a product? (e.g., convenience, durability, affordability).
Customer Journey Stage: Where are they in the sales funnel (e.g., awareness, consideration, purchase, loyalty)?
Engagement Level: How actively do they interact with your brand (e.g., website visits, email opens, social media engagement)?
Loyalty Status: Are they repeat customers, brand advocates, or at risk of churning?
Response to Marketing Campaigns: Which channels and messages do they respond to best?
Technographic Segmentation (B2B Specific): What Technology Do They Use?
For B2B businesses, understanding the technology stack of your potential customers can be a powerful segmentation criterion.

Software Used: Which CRM, ERP, marketing automation, or other business software do they employ?
Hardware Preferences: Do they primarily use Macs or PCs? What operating systems?