The more precise and specific the dream outcome, the more valuable the proposal is

[bdjakaria76]

.


The more confident the customer is that the proposed solution will be delivered, the more value it has for them.


The longer it takes, the less value it singapore phone number library will have.


The more effort it requires on your part, the less value it will have.


Therefore, liposuction plastic surgery costs more than a gym membership. For these reasons.


So, if the client perceives that they have a high chance of achieving their dream result but it will take a lot of time and effort, the proposal is less valuable than if it takes time but little effort, for example.


Therefore, the greatest value is achieved when the dream outcome is specific, when we are confident that the proposed vehicle guarantees achieving the desired result in the shortest possible time and with the least possible effort.


Examples:


"Double the profitability of your marketing campaigns in 90 days without increasing your budget with our demand generation methodology. We've done it for dozens of businesses like yours."


"With my program, you'll double your energy level without spending more time training or having to buy supplements."


"With our methodology, we only need 3 hours of work with you to create a content system that will generate twice as many leads in less than 2 months of execution."


The key will be to fine-tune the precision of each element and delve deeper into what the client values. Some value time. Others value investment. Others value simplicity. Still others value emotional results.


Your value proposition is especially useful when your potential customer knows what they want and how they want to get it. The key is that they can answer the question: How are you better than the alternative? What are you replacing? A CRM replaces Excel, for example.


So this is the process


Step #1 : Identify the dream result of your ideal client.


Step #2 : Identify which component in your solution provides the highest level of confidence that the outcome will be achieved.


Step #3 : Define an element linked to the time between the purchase decision and the result achieved for your client.


Step #4 : Find out how your option requires less effort than the alternative.



Instead of saying "I'm a personal trainer" you could say,
"I can help you reach your ideal weight in less than 3 months without impossible diets and with just 1 hour of training a day thanks to my X3 method, proven by more than 2,000 clients just like you."



There are the elements.



- Dream result: ideal weight


- Certainty: unique method proven by 2000 people just like you


- Time: 3 months


- Effort: 1 hour a day


Now it's your turn to analyze your product or service and frame it to generate your value equation.





485 views
0 comments
2 Likes. Entry not marked as Like