What is a Bounced Email?
A bounced email is an email that did not get delivered. It is like a letter that comes back to you because of a wrong address. A bounced email can happen for many reasons. It can happen because an email address is wrong. It can also happen if a person's mailbox is full. The email server sends your email back. It tells you there was a problem. This is called a bounce. A bounce is a clear sign that something is wrong.
The Two Main Kinds of Bounces
There are two main kinds of bounces. The first kind is a hard bounce. A hard bounce means the email address is not real. It is a fake address. Or the person's email is closed. This is a big problem. The second kind is a soft bounce. A soft bounce means the email address is real. But there was a small, temporary problem. For example, their mailbox might be full. Or the email server was down for a moment. This is a smaller problem.
Why Bounces are Bad for You
Bounces are bad for your email marketing. First, you are wasting your time and money. You are sending emails to people who will not get them. Second, too many bounces can hurt your business. Email companies might see whatsapp data you as a spammer. They might not want to deliver your emails. This can hurt all of your emails, not just the bounced ones. Consequently, keeping your bounce rate low is very important.
How Klaviyo Helps You
Klaviyo is a smart tool. It helps you with bounces. When an email hard bounces, Klaviyo will not send to that address again. It takes care of this for you. It also keeps track of soft bounces. This helps you to keep your list clean. It helps you make sure your messages get to the right people. Klaviyo is a good friend to your email list.
The Importance of a Clean List
A clean list is a list with very few bounces. It is a list of people who really want to get your emails. A clean list is a healthy list. It helps you get better results. It helps you get more sales. Therefore, you should always be working to keep your list clean. This is one of the most important jobs of a good marketer.
The Connection to Your Reputation
Your email reputation is how email servers see you. If you have a lot of bounces, your reputation goes down. If your reputation is low, your emails might go to a person's spam folder. This is bad for your business. A good reputation helps your emails get to a person's inbox. This is where you want to be. A good reputation helps you grow.