How to integrate your blog with your email software

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In the age of multichannel marketing, it would be foolish not to integrate your blog with your email marketing software . The integration provides a seamless user experience and easy lead generation management.

Your blog and email list are the engines of your marketing efforts. They alone build your brand, but if you integrate them together, their synergy will multiply dramatically.

Having a signup form on your blog gives you a chance to stay continuously connected to your readers. Meanwhile, your email list can also be used to drive your subscribers back to your website. The integration makes this process easy to set up, so you can focus on creating useful and relevant content for your readers.

Building and maintaining your email list isn’t the only feature you can get from integrating your blog with your email marketing software. You can also add icons and tabs to your blog, making it easier for you to manage and easier for your users to navigate. They also provide you with important data triggers for your lead generation.

How to integrate your WordPress blog with your email software

Luckily, you don’t need a coding expert to seamlessly integrate your platforms. There are several fantastic tools you can use. It’s up to you to choose the one that works best for you and your team. Here are some integration features to choose from, all of which are available in ActiveTrail email marketing software.

Integration Capabilities for Your WordPress Blog
1. Restful API et Webhooks
Restful API is a tool used for integration between systems. The software allows you to create, read, update and delete functions from anywhere.

To start using the software, log in to the ActiveTrail system. Click on the “More” tab, then >> “Integrations” >> “API” >> “Apps”. There you can create an access token. With this token, you can log in to other systems other than WordPress.

To create this token, click on “New”, which will take you to the window below which you must fill out:

API APP

After clicking “Save”, the access token you created will appear in a list under “Apps API”:

Creating Access Token

Still on the “More” tab, you will find the “Website Events” tab (Webhooks). These are updates of the system’s contact data. The data can be updated manually or automatically.

2. Zapier
Zapier integration with your blog allows you to use different applications france telegram phone number list simultaneously without writing a single line of code. The software integrates your email campaigns, social media efforts, scheduling, accounting, team collaboration, and much more.

To get started with Zapier on your WordPress blog, sign up and log in to Zapier and your email marketing software. Then, add your email marketing software and WordPress to Zapier. You can now use any combination of the 750+ systems that Zapier supports.

3. Contact Form 7
A contact form is one of the most important plugins you can add to your WordPress blog. Your email list is the symbol of your digital success and you can’t grow it without a contact form.

There are several ways to integrate signup forms from email marketing software. Here's how to integrate a signup form using Contact Form 7.

The Contact Form 7 integration with ActiveTrail is very easy to set up. To use it on your WordPress blog, first download the ActiveTrail plugin.

AT CF 7

Once the download is complete, log in to your WordPress dashboard and click on the “Plugins” button. Select “Add New” and click on “activetrail-contact-form-7.1.0”.

Contact Form 7 Settings

Go to your “Plugins” list and find Contact Form 7. Click on “Settings” and then open a window showing the form code, with a new “ActiveTrail” tab.

Code Contact Form 7

Fill out the form.

Token ID

To get a Token ID, log in to your ActiveTrail account and go to “More” >> “Integrations” >> “API” then “Apps”. Click “New”, name the file and click “Save”.

Create Access Token Contact Form 7

A window will appear displaying the access token you need to copy. Next, choose a group list to which the contacts from the new form will be added. Finally, go back to your WordPress dashboard and paste the data.

Copy Access Token Contact Form 7

Conclusion :
An email marketing and marketing automation software that can be integrated with WordPress and other marketing tools will make your life easier and more efficient. Smart integrations save money and time.

Lead generation and nurturing are more effective when all your marketing platforms are integrated. Statistics show that triggered emails have a 70.5% better open rate and a 152% higher click-through rate than generic emails. Merging your blog, social media, email campaigns, and productivity apps will ensure your platforms run smoothly and help you achieve your goals.