Understanding Mailchimp's Pricing Plan
The way Mailchimp charges you is simple. They count the number of people buy phone number list on your list. Specifically, they count the people you can send emails to. This means they count your "active" subscribers. In addition, they also count people who have a "non-subscribed" status. This group includes people who have unsubscribed. It also includes people who have soft-bounced. The people you do not pay for are those who have a clean status. A clean status means the email is no longer valid. The billing is clear if you look at your account. You can always see your total contacts there. Then you can see who you are being charged for.
What Happens When Someone Unsubscribes?
When a person gets an email from you, they have a choice. At the bottom of every email is a link. This link is for unsubscribing. When they click it, their status changes. Consequently, they are moved to a special list. Mailchimp no longer counts them as a paying contact. The system handles this for you automatically. You do not have to do anything. Your total contact count will show this change. Therefore, it is easy to keep track of. The person's information stays in your account. However, you cannot send them emails anymore. This protects you from legal trouble. It also respects the person's choice.
So you do not pay for unsubscribed people. This is a big reason to let them go. The system takes care of it. This is why you should not be afraid of people unsubscribing. It is part of the process.
Why Removing Unsubscribed Contacts is a Good Idea
You might think it is a good idea to keep unsubscribed contacts. Some people want to hold on to their data. However, it is better to remove them. Mailchimp's billing is based on your total contacts. If you have many unsubscribed people, your list looks bigger. A big list can make it harder to manage. Therefore, removing them is the smart choice. It makes your list look more accurate. You can see how many people really want your emails. For example, if you have 10,000 contacts but 5,000 are unsubscribed, your real audience is 5,000. It is good to know this number. Consequently, you can focus on the people who truly care about your content.
Furthermore, a clean list is a healthy list. Having fewer unsubscribed users can improve your email delivery. Internet service providers (ISPs) see if people are unsubscribing. A high rate can hurt your reputation. Therefore, keeping your list clean is vital.
How to Clean Your Mailing List in Mailchimp
Cleaning your list is a simple task. You can do it easily in Mailchimp. First, you need to go to your audience dashboard. From there, you can see all your contacts. Second, you can filter your contacts by their status. You can find "unsubscribed" people. In addition, you can also find "cleaned" contacts. Then you can choose to remove them. It is important to know that you cannot get them back. So be sure you want to delete them. This process helps you keep a neat list. It also helps with your budget.
The Benefits of a Clean Email List
Having a clean list has many benefits. First, it helps you save money. Since you do not pay for unsubscribed people, removing them is smart. Secondly, a clean list means better email performance. When you send emails to people who want them, your open rates go up. Your click-through rates also improve. In addition, it reduces the risk of being marked as spam. Email providers like Google and Outlook pay close attention to this. Furthermore, a clean list makes it easier to personalize emails. You can focus on a smaller, more engaged group.
Final Thoughts on Mailchimp and Unsubscribed Contacts
To sum up, Mailchimp does not charge you for unsubscribed contacts. The billing is based on your active subscribers. However, it is a good idea to remove unsubscribed people. Doing this helps you keep a clean, healthy email list. Consequently, it improves your email marketing results. You save money, and your emails perform better. This is why you should regularly check your list. Ultimately, a good email list is one with people who want to hear from you. Always remember this when you build your email list.