Sei Shopify SMS kushambadzira ichishanda zvakadaro?
Kushambadzira kweSMS kunopfuura kungotumira mameseji akareruka ekusimudzira. Iyo nzira yakananga, yakasarudzika, uye ine simba zvakanyanya yekukurukurirana. Kusiyana nemaemail, ayo anowanzo kurasika mumainbox, mameseji eSMS anogara achionekwa nevatengi nekukurumidza.
Kutanga, mwero wakavhurika wakakwira ndeimwe yemabhenefiti makuru ekushambadzira kweSMS. Dhata inoratidza kuti avhareji yakavhurika mwero weSMS mameseji yakakwira kusvika 98%, ichipfuura iyo ingangoita makumi maviri muzana emaemail. Izvi zvinoreva kukwidziridzwa kwako, zviyeuchidzo, kana zvigadziriso zvine mukana wakakura wekuonekwa nevatengi.
Chechipiri, iko kukurumidza kwayo kunoita kuti kushambadzira kweSMS kupenye kune mishandirapamwe inobata nguva. Kungave kutengesa kwemwenje, kukwidziridzwa kwemheni, kana kuburitswa kwechigadzirwa chitsva, kutumira mameseji eSMS kunogona kutaurirana ruzivo kune vatengi, kuvatyaira kuti vatore danho nekukurumidza.
Uyezve, kusarudzika uye otomatiki kunoita kuti kushambadzira kweSMS kuve kwakanyanya kushanda uye kunanga. Nematurusi mazhinji ekushambadzira eSMS anowanikwa muShopify App Store, unogona kutumira mameseji akasarudzika zvichienderana nenhoroondo yekutenga kwevatengi vako, maitiro ekubhurawuza, uye kunyangwe nzvimbo. Semuyenzaniso, unogona kutumira mameseji ekushambadza nezveazvino sneakers kune vatengi vakambotenga sneakers, kana kutumira otomatiki SMS yekuyeuchidza ine couponi kodhi kukurudzira vatengi kuti vapedze kutenga kwavo mushure mekunge ngoro dzavo dzasiiwa.
Pakupedzisira, kushambadzira kweSMS kunosimbisa hukama hwevatengi. Hazvisi zvekungosimudzira zvigadzirwa; iwe unogona zvakare kuishandisa kutumira zvisimbiso zveodha, zvigadziriso zvekutumira, kwaziso rekuzvarwa, nezvimwe. Aya maitiro madiki anogona kuita kuti vatengi vanzwe kuchengetwa uye kukurudzira kuvimbika kwemhando.
Maitiro Ekutanga Yako Shopify SMS Yekushambadzira Rwendo
Kutanga neShopify SMS kushambadzira kuri nyore kupfuura zvaunofunga. Nhanho yekutanga kusarudza iyo chaiyo SMS yekushambadzira app. Iyo Shopify App Store inopa akawanda akanakisa sarudzo, senge Klaviyo, Postscript, uye SMSBump. Pakusarudza app, funga zvinotevera:
Mutengo: Zvirongwa zvakasiyana zvinopa mhando dzemitengo dzakasiyana, mamwe achichaja pakutumira, nepo mamwe achipa zvirongwa zvemwedzi. Sarudza zvichienderana nebhajeti yako uye inotarisirwa kutumira vhoriyamu.
Zvimiro: Unoda maficha epamberi senge otomatiki ekushambadzira maitiro, mutengi segmentation, uye A / B kuyedzwa? Ita shuwa kuti app yaunosarudza inosangana nezvido zvako.
Kubatanidzwa: Sarudza app inobatanidza zvisingaite neyako Shopify chitoro kuti ubatanidze nyore data revatengi.
Kuteerera: Ita shuwa kuti app yako inoenderana nemitemo yekushambadzira yeSMS, seGDPR neTCPA.
Kugadzira Yakabudirira SMS Marketing Strategy
Paunenge wava nemidziyo yakakodzera, danho rinotevera Telemarketing Data nderekugadzira zano rinoshanda. Iyo yakabudirira SMS yekushambadzira zano inofanirwa kusanganisira zvinotevera zvakakosha zvikamu:
1. Kuvaka zviri pamutemo SMS subscriber list
Iyi ndiyo nheyo uye inonyanya kukosha chikamu cheSMS kushambadzira. Iwe unofanirwa kuwana mvumo yevatengi vako yakajeka usati wavatumira mameseji ekushambadzira. Pazvitoro zveShopify, unogona kupa maSMS ekunyorera sarudzo panguva yekubuda, mumapop-ups, kana kuburikidza neakazvitsaurira kusaina peji.
Zano Rakakosha: Paunenge uchiunganidza nhamba dzenhare, zivisa vatengi zvakajeka nezvemhando dzemeseji dzavachagamuchira (semuenzaniso, kukwidziridzwa, zviziviso zvechigadzirwa chitsva) uye kuwanda kwemameseji aya. Zvakare, ipa nzira iri nyore yekudzima, sekupindura "mira" kana "kusanyoresa," kuti uve nechokwadi chekutevedzwa.
2. Chikamu chevatengi vako
Havasi vese vatengi vakafanana. Nekuisa zvikamu zvevatengi vako, unogona kutumira mamwe mameseji anonangwa, nekudaro uchiwedzera mitengo yekutendeuka. Heano mamwe akajairika segmentation nzira:
Kutenga Nhoroondo: Kurudzira zvigadzirwa zvinoenderana nezvakatengwa kare nemutengi.
Vanosiya Ngoro: Tumira zviyeuchidzo kune vatengi vakawedzera zvinhu kungoro dzavo asi havana kutarisa.
Vatengi Vakavimbika: Ipa zvinopihwa zvakasarudzika kana kuwana kwekutanga kune zvigadzirwa zvitsva kune VIP vatengi vanodzokororwa kutenga.
Vatengi Vatsva: Tumira vatengi vekutanga meseji yekugamuchira ine coupon diki yekukurudzira kudzokorora kutenga.
3. Diversify your text message content
Mameseji haafanire kunge ari ekushambadzira chete. Diversified zvemukati zvinoita kuti vatengi vafarire uye zvinovabatsira kuti vanzwe kuti mhando yako ndeye zvinopfuura kungotengesa. Heano mamwe emhando dzeSMS dzinogona kuitika:
Kukwidziridzwa uye kuderedzwa: Aya ndiwo akajairika mameseji eSMS, asi ita shuwa kuti kupa kwako kunomanikidza.
Kutangwa kwechigadzirwa chitsva: Vaka tarisiro yekuvhurwa kwechigadzirwa chako chitsva nekuzivisa vanyoreri vako kuburikidza neSMS.
Zviziviso zveStock: Tumira zviziviso zveSMS kana chinhu chaunofarira chave kuda kutengeswa.
Odha zvigadziriso: Tumira zvisimbiso zveodha, zviziviso zvekutumira, uye zvinongedzo zvekutevera kuvaka kuvimba kwevatengi.
Kuchengeta Mutengi: Tumira kwaziso kana zvakakosha zvinopihwa pamazuva ekuzvarwa, mazororo, kana zviitiko zvakakosha.
4. Gadzirisa nguva uye kuwanda kwemameseji ako eSMS. Iyo nguva uye kuwanda kwemameseji ako eSMS akakosha pakubudirira kwekushambadzira kwako kweSMS. Kazhinji, dzivirira kutumira mameseji eSMS pakati pehusiku kana mangwanani-ngwanani, sezvo izvi zvinogona kutsamwisa uye zvingatokonzera kuti vazvinyore. Nguva dzakanakisa dzekutumira dzinowanzova pakati pa10 AM na2 PM, uye pakati pa4 PM na8 PM, apo vanhu vangango tarisa nharembozha dzavo.
Nezve frequency, dzivisa kuwandisa. Mameseji eSMS anowanzoitika anogona kutsamwisa vanhu uye zvokonzera kusanyoresa. Kutumira kaviri pasvondo, kana chete kana paine ruzivo rwakakosha, kubheja kwakachengeteka. Iwe unogona kushandisa A / B kuyedza kuti uwane iyo frequency inoshanda zvakanyanya kune yako brand uye vatengi.
Automating Yako SMS Marketing Workflow
Kutumira meseji yega yega yeSMS nemaoko inotora nguva uye haina basa. Neraki, mazhinji Shopify SMS ekushambadzira maapuro anopa ane simba otomatiki maficha anoita kuti zvive nyore kumisikidza uye kumhanyisa mishandirapamwe yako.
Semuenzaniso, unogona kuseta inogamuchirwa yakatevedzana: Kana mutengi mutsva achinyoresa kune yako SMS runyorwa, iwe unobva watumira inogamuchirwa meseji yeSMS, ichiteverwa neimwe ine kodhi yekudzikisira mazuva mashoma gare gare.
Imwe otomatiki ine simba ndeyekusiya kudzoreredza ngoro: Kana mutengi achisiya chinhu mungoro kwenguva yakati rebei (semuenzaniso, awa imwe), unobva wavatumira chiyeuchidzo cheSMS chine chinongedzo chakananga chekukurumidza kubuda.
Iwe unogona zvakare kuseta yekutevera-kutenga-kutevera: Vhiki mushure mekunge mutengi atenga, unovatumira meseji uchibvunza nezve ruzivo rwavo rwekutenga kana kurumbidza zvigadzirwa zvine hukama zvavangade.
Kuongorora uye Kuongorora Yako SMS Kushambadzira Kubudirira
Kuti urambe uchikwenenzvera zano rako, unofanirwa kunyatso tarisa yako SMS yekushambadzira data. Mazhinji ekushambadzira eSMS maapplication anopa akadzama kushuma, kusanganisira:
Huwandu hwemeseji yeSMS yakaunzwa zvakabudirira
Kudzvanya-kuburikidza nechiyero (CTR): Huwandu hwevanhu vakadzvanya chinongedzo muSMS.
Chiyero chekushandura: Huwandu hwevanhu vakadzvanya iyo SMS link uye vakazopedza kutenga.
Dzokera pakudyara (ROI): Chiyero chekutengesa chinogadzirwa kubva kuSMS kushambadzira kune mutengo wemushandirapamwe wako.
Nekuongorora iyi data, unogona kunzwisisa kuti ndezvipi zveSMS zvemukati uye nzira dzinonyanya kushanda, zvichikubvumidza iwe kuti urambe uchigadzirisa uye nekunatsa hurongwa hwako hwekushambadzira kutyaira kuenderera mberi kwekutengesa kwechitoro chako Shopify.