Kungani ukhethe i-WhatsApp njengethuluzi lakho lokumaketha?
Ngabasebenzisi abasebenzayo abangaphezu kwezigidigidi ezi-2 kanye nokungena okuphezulu emazweni amaningi emhlabeni jikelele, i-WhatsApp inikeza indlela yokuxhumana eqondile neqondene nomuntu siqu kuneziteshi idatha yokuthengisa ngocingo ezivamile zokumaketha. Amakhasimende athola izimpendulo ezisheshayo, okukhuthaza ukwethenjwa.
Beyond Traditional Marketing
Imilayezo ye-WhatsApp inamanani avulekile aphezulu kune-imeyili noma i-SMS. Abantu bathambekele kakhulu ekufundeni imiyalezo evela ku-WhatsApp. Kuzwakala okomuntu siqu. Amabhizinisi angakwazi ukusizakala ngalokhu kusondelana. Ngezingxoxo zomuntu oyedwa, ungakwazi ukuqonda kangcono izidingo zamakhasimende futhi unikeze isevisi yomuntu siqu. Lokhu kusiza ukwakha ukwethembeka kwamakhasimende kwesikhathi eside.
Umehluko phakathi kwe-WhatsApp Business kanye ne-WhatsApp API
Ngokumaketha okuphrofeshinali kwe-WhatsApp, udinga ukuqonda amathuluzi amabili abalulekile: uhlelo lokusebenza lwe-WhatsApp Business kanye ne-WhatsApp Business API.
I-WhatsApp Business App iwuhlelo lokusebenza lwamahhala oluklanyelwe amabhizinisi amancane. Ikuvumela ukuthi udale iphrofayela yebhizinisi, usethe izimpendulo ezizenzakalelayo, nezimpendulo ezisheshayo. Iphinde ikuvumela ukuthi udale amakhathalogi omkhiqizo, okukuvumela ukuthi uphathe kangcono amakhasimende akho. Yisiqalo esihle.
I-WhatsApp Business API yakhelwe amabhizinisi aphakathi nendawo namakhulu. Ukufinyelela kudinga uzakwethu osemthethweni. Isekela imiyalezo emikhulu futhi ihlanganisa nezinhlelo ezikhona ze-CRM. Lokhu kuvumela ukuzenzela kanye nokwenza kube ngokwakho, okubalulekile ekuphatheni ukusebenzisana kwamakhasimende okuphezulu.
Ukuthuthukisa Isu Lakho Lokumaketha le-WhatsApp
Ukuthengisa okuphumelelayo kwe-WhatsApp kudinga isu elicacile. Ungavele uthumele imilayezo yokukhangisa. Umgomo wakho uwukunikeza inani. Lokhu kugcina amakhasimende ebambe iqhaza.
Yakha Uhlu Lwamakhasimende
Okokuqala, udinga ukuthola imvume kumakhasimende akho. Bacele ukuthi bavume ukwamukela imilayezo evela kuwe. Ungaphromotha lokhu kuwebhusayithi yakho, ezinkundleni zokuxhumana, noma esitolo. Nikeza izikhuthazo, njengemititilizo ekhethekile, ukuze ubakhuthaze ukuthi bajoyine.
Hlukanisa Abalaleli Bakho
Akuwona wonke amakhasimende anentshisekelo kokuqukethwe okufanayo. Hlukanisa izethameli zakho ngokusekelwe emlandweni wazo wokuthenga, izinto abazithandayo, noma indawo. Lokhu kuzokusiza ukuthi uthumele imilayezo ehambisana kakhulu nehlosiwe. Ukuhlukaniswa kungathuthukisa ukusebenza kahle kwakho kokumaketha.
Dala okuqukethwe okubalulekile
Okuqukethwe kwakho kufanele kuthakazelise futhi kube wusizo. Isibonelo, ungabelana ngamathiphu omkhiqizo, unikeze amadili akhethekile, noma uthumele amazwibela angemuva kwesigcawu. Gwema okuqukethwe okuthengiswa kakhulu. Gcina okuqukethwe kwakho kugxile kumakhasimende. Ungayakha kanjani okuqukethwe kwe-WhatsApp okubandakanyayo?
Sebenzisa amafomethi wemidiya ahlukahlukene
I-WhatsApp isekela ukuthumela izithombe, amavidiyo, ama-GIF, namadokhumenti. Hlukanisa amafomethi akho okuqukethwe. Lokhu kuzokwenza ukuxhumana kwakho kuhehe. Isibonelo, sebenzisa ividiyo emfushane ukuze ubonise umkhiqizo omusha, noma isithombe esisodwa ukuze uphromothe okunikezwayo.
Yigcine imfushane futhi icacile
Imiyalezo ye-WhatsApp imayelana nokushesha. Ngakho-ke, imilayezo yakho kufanele ibe mfushane futhi icace ukuze amakhasimende akwazi ukubamba ngokushesha amaphuzu abalulekile. Gwema imisho emide neyinkimbinkimbi.
Ukusebenzelana nokuxoxisana
Buza imibuzo, mema amakhasimende ukuthi abelane ngemicabango yawo, futhi enze izinhlolovo ezincane. Konke lokhu kungakhuphula ukuhlanganyela. Ukusebenzisana kwenza amakhasimende azizwe eyigugu futhi ematasa kakhulu.
Okuzenzakalelayo kanye nokwenza kube ngokwakho
Sebenzisa ngokunenzuzo izici ze-WhatsApp Business. Ungasetha imilayezo yokwamukela ezenzakalelayo noma uphendule ngokushesha imibuzo evame ukubuzwa. Usebenzisa i-API, ungadlulela phambili. Thumela imilayezo yomuntu siqu ngokusekelwe ekuziphatheni kwekhasimende. Isibonelo, ngemva kokubuka umkhiqizo, ungathumela ulwazi olufanele.
Landela Imithetho WhatsApp sika
Hlala unamathela kuzinqubomgomo zebhizinisi ze-WhatsApp. Gwema ugaxekile. Ungahlukumezi amakhasimende. Ukuthola imvume esobala kumakhasimende akho kubalulekile. Ukwephulwa kungase kubangele ukuthi i-akhawunti yakho ivinjwe.
Ukulinganisa Nokuthuthukisa
Qhubeka uqaphe ukusebenza kwemikhankaso yakho yokumaketha. Landelela amanani avuliwe omlayezo, amanani okuchofoza, namazinga okuguqulwa. Hlaziya ukuthi yikuphi okuqukethwe okusebenza kangcono kakhulu. Ngokusekelwe kule datha, ungalungisa isu lakho, uqinisekise ukuthuthuka okuqhubekayo emizamweni yakho yokumaketha.
Isevisi Yekhasimende Nokwesekwa
I-WhatsApp ingaphezu nje kwethuluzi lokumaketha. Futhi kuyisiteshi sesevisi yamakhasimende esihle kakhulu. Ukunikeza ukwesekwa okusheshayo, okusebenzayo kuthuthukisa ukwaneliseka kwamakhasimende futhi kwakha ukwethembeka komkhiqizo.
Hlanganisa ku-Ecosystem Yakho
Hlanganisa i-WhatsApp namanye amathuluzi akho, njengesistimu yakho ye-CRM, inkundla ye-e-commerce, noma iwebhusayithi. Lokhu kudala umuzwa wekhasimende ongenazihibe. Amakhasimende angaxhumana nawe eziteshini eziningi, futhi ungaphatha lonke ulwazi lwawo endaweni eyodwa.