Demographics- Instagram attracts the younger

[likhon450@]

Other than age, there are many other targeting options. Location, age, gender, detailed targeting, etc. Engagement- Instagram has more organic reach but on Facebook, you need to pay to promote a brand. You can use Instagram in your initial stage. Every other person follows business pages on Instagram. Fashion, styling, makeup, fitness, and all other types of business pages are doing well on Instagram.


generation so Instagram ads expert has to consider this factor usa business fax list while designing ads on Instagram. On exploring demographics of Facebook you will find users of a wide range 18 to 65. A Facebook ads expert has to narrow down its targeting on Facebook. For instance, women of all ages will not be interested in seeing saree ads on Facebook. Teenage girls are out of this box.


Creativity- Both platforms offer creative options to build attractive ads. However, Facebook offers more options for customization. You can tailor personalized for a specific group. Stories are the better option on Instagram to grab the immediate attention of users. It is also available on Facebook but it works well on Instagram. Now, it must be easy for you to choose a platform after exploring individual aspects of each.