By showing scenes of

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Airbnb offers a taste of unique experiences and accommodations in faraway places, where you can forget the stress of everyday life. Haven't you already got the urge for a vacation? 2) Nike: the champion in storytelling Nike is a brand that needs no introduction. The company was among the first to exploit storytelling on social media , using its reputation to inspire people on big social issues. When you buy Nike, you don't just buy a shoe , or a piece of sportswear; you take part in something bigger, a revolution of values.


Nike is an example that if you can create a success story around your brand, you can gain a positive reputation and impact your sales. Remember: People buy what you sell them because of your why. 3) Ikea: building your own history Ikea has made corporate storytelling a trademark , transforming narrative into its most impactful tool. By telling uk phone number list stories of everyday life , the Swedish brand has changed the perception of its products: if before Ikea furniture could only be seen as cheap and short-lived, through careful and curated narration , Ikea gives us the image of a welcoming home, which reflects our personality and our way of being.


By showing scenes of everyday life, Ikea catapults us into its world to make us exclaim: I want that house! And they all lived happily ever after… At the basis of a corporate storytelling that fully communicates your values ​​and that can excite your customers, or your future customers, there is an in-depth study of the dynamics that exist between your business and the target you want to refer to. Focus on your values ​​and your company's mission , then find the right tools to use to tell your story.