Below 2.5 seconds, the site

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Google Universal Analytics will stop tracking on July 23, 2023. Although this date still seems far away, we should not be fooled.

The deadline you should keep in mind to implement Google Analytics 4 is June 2022.

Why this advance? Because installing the new tracking method as early as this summer will allow you to have enough data to compare to make targeted business decisions.


Below 2.5 seconds, the site has good performance. brazil phone number list On the contrary, for values ​​above 4 seconds, there is a poor loading quality.

Core Web Vitals: Google's New Algorithm for a Better User Experience

There are various tools available to measure your LCP . In particular, Google offers PageSpeed ​​Insights , a tool that can identify the largest element on the page and its loading time.

If the results obtained are not satisfactory, it is necessary to understand your weak point and work on it to improve the LCP. First, you must optimize the content present on the page. Poor performance can then be linked to a slow response time from the server, rendering blocks in JavaScript or CSS, or rendering problems for the client.

2. First Input Delay – FID
The second parameter that Google will use in its new algorithm is the FID ( First Input Delay ) .

This metric considers the browser's reaction time to the user's first interaction . Specifically, it measures how much time passes between the user's first interaction in visiting our site and the actual response from the browser.