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Changes in society, in the use of technology and events that affect everyday life influence the way in which the user makes decisions and completes his purchases. It is essential for companies to analyze and understand the changes in the purchasing behavior of their customers.

Want to continue learning how your customers behave online? You'll soon read other interesting insights into the world of marketing. Follow us!Nowadays the purchasing process that a consumer germany phone number list has to face is increasingly complex. This is due to the infinite possibility of choice and information that can be found.

You have surely spent minutes and minutes scrolling through the pages of an online shop in search of the perfect item, convincing yourself on each page that yes, that is the last one in the category you will look at.

It's the same process that happens when you're looking at a 20-page menu at a restaurant. After browsing through it all, the customer will end up choosing the same ham pizza that he's always chosen.

The strong online competition and the sale of the same product in many variables put the consumer in difficulty , who does not know where and what to choose, stimulated by too much information that his brain cannot store.