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Recommended/Custom Events:

Performance of the buttons present on the page (CTA)
sales, order value and average cart
number of times a form is filled out, broken down by type.
Google Universal Analytics and Google Analytics 4 compared
Another series of technical differences divide Universal Analytics tracking from Google Analytics 4 . Among these we have:

sessions : in GA4 the duration of the session is hong kong phone number list longer (up to 72 hours). This means that if a user returns to the website after two days, only one access will be recorded; therefore, there will be fewer sessions but longer ones and richer in useful information for you
a simplified and user-friendly interface even for those who are not in the sector
Cookies Policies refined to comply with GDPR regulations
the best integration with Google Ads and a synergy in tracking the related conversions.
If you are not familiar enough with this new tool, OTO Agency marketers are ready to help you.



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