Customer Lifetime Value

[fomayof928@mowline]

You are trying to predict , as accurately as possible, what your customers will buy next and the likelihood of that happening.

CLV, if used well, leads you to focus on the best method to make your business work by putting yourself in your customer's shoes, with a "full-funnel" approach, which covers every phase, from awareness to loyalty. It therefore encourages you to make the best use of the resources at your disposal such as Paid Advertising activities on Google and Social.

Customer Lifetime Value also allows you to structure indonesia phone number list customized strategies. Knowing the CLV for each individual product , you can understand which products are more profitable and why.

These can be products that:

lead to repeat purchases of a single product or attract more organic purchases (without the use of ads) over time. An example are the so-called entry level, products that allow you to "test" the brand and its quality before committing to the purchase of a high-end product, whose perceived risk is much greater
push customers to buy more than one product from those you make available – in the short but also in the long term. This is the case with bundles.
To increase CLV you can start one-shot campaigns specific to a period of the year (for example Black Friday) with significant, but time-limited, price reductions on your best sellers.