The SERP has a precise structure, composed of three parts:

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SOURCE: https://research.chitika.com/the-value- ... tioning-2/

This data clearly shows that a good positioning on search engines can really make a difference for your business on the web, increasing organic traffic, conversions and profits. But how do you become first on Google?

Let's start with a brief introduction. Every time a user performs a search, he is shown the so-called SERP (Search Engine Result Page), which is nothing more than the set of all the results identified by the search engine.


Paid ads : these are the first result that appears, and they can also overseas chinese in australia data be recognized by graphic differences. They appear at the top because the owners of the relative site are sponsoring one or more keywords through Google Ads (Adwords), which will pay for the clicks received.

Featured Snippets : These are very common with certain searches (e.g. videos or products) and can have variable formatting. They present previews of the content and allow the user to quickly start visualizing what they are looking for.

Organic results : these results are those that are positioned in SERP thanks to SEO strategies, that is, all those techniques that aim to bring a site to the top positions on Google, without having to pay the search engine to be sponsored.