The goal is not to compete

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Back to index Blue Ocean Strategy: Creating New Markets The Blue Ocean , on the other hand, represents the idea of ​​creating new market spaces where competition becomes irrelevant. Instead of competing on existing parameters, companies focus on innovations that redefine customer value by introducing new factors of competition and eliminating less relevant ones. This approach is based on the concept of value innovation , a combination of differentiation and cost reduction.


The goal is not to compete better, but to compete differently, algeria phone number list by offering something that no one has ever proposed. An iconic example is that of Cirque du Soleil . In a traditional industry like the circus , rather than competing with traditional circuses on attractions such as animals or clowns, they redefined the concept of entertainment, fusing elements of theater, music and acrobatic performance.


This allowed them to attract a whole new audience, redefining customer expectations. Back to index When to choose an approach Back to index I wait Red Ocean Strategy Blue Ocean Strategy Focus Competing on existing factors Creating new value drivers Objective Outperforming the competition Making Competition Irrelevant Result Shared market shares New market spaces Cost vs Differentiation Choose one of the two Combining cost reduction and innovation Why it's important to understand the difference Understanding when to apply a Blue Ocean Strategy or a Red Ocean Strategy is crucial to business success.