Curate Seasonal Content for Your Blog

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Check Your Technical Details
The first step in improving your Black Friday SEO really comes down to checking your technical details.

After all, things like page load speed and broken links can greatly affect the way Google ranks your website.

A few tips?

Double-check to ensure your server can handle excess traffic and resolve any 404 error pages.

You should also place 301 redirects on any old landing pages or items that are no longer in stock.

From the technical side, you can also spruce up meta titles and descriptions with words like Black Friday and Cyber Monday (but remember to change them when the season is over!).


UNDERSTAND HOW WEBSITE SPEED CAN IMPACT YOUR SALES
#2. Choose Specific Black Friday SEO Keywords
There’s no doubt that two of the biggest keywords for the holiday shopping weekend are Black Friday and Cyber Monday.

However, you don’t want to just target those words only in your content.

Instead, go a bit more specific with individual products or categories of items.

For example, long-tail keywords like Cyber Monday Deals on Televisions or Best Black Friday Skincare Sale.

Whatever makes sense for your niche or industry, choose the best search terms you would use throughout the year and add those extra Black Friday SEO keywords onto them.

#3. Showcase Reviews More Prominently
When it comes to Black Friday and Cyber Monday shopping, reviews are a big deal.

Why? Most people want to see whether the item you’re offering is worth their time or if they’re actually getting a good deal.

With more people switching to online shopping versus visiting brick-and-mortar retailers, being able to see reviews from past customers is really important.

That said, you can optimize your Black Friday SEO by including actual reviews — good or bad — from customers.

If you’re on Shopify, WooCommerce, or BigCommerce, there are tons of plugins and apps that can do this for you.

Some will even splash the most recent product reviews across a small popup at the footer, which can be a great way to help site visitors discover new products.

#4. Create Specific Holiday Landing Pages
Another excellent Black Friday SEO tip is to create specific holiday landing pages.

Include plenty of good keywords that describe the products you’re promoting and the various discounts you’re offering on those items.

Depending on whether you have a high-ticket item or something else, you could even use video or other interactive content like quizzes on these pages.

The main goal here is to create another entry point for someone looking to shop for the holidays, which means publishing another page to your website is a great idea for improving rankings and boosting traffic.


#5. Bundle Products Together for More Content
If you have a small catalog or somewhat niche products, you can always consider bundling products together for more content that could rank in the SERPs.

This is a great way to boost your Cyber Monday and Black Friday SEO, as it conveys both a valuable offer and makes it easier for someone who doesn’t know a lot about your product to decide it is a great value as a giftable item.

Usually, these bundles don’t have to be huge or have a major discount on the individual price.

But you can usually create some sort of savings that makes the shopper feel as though they’re getting the best value possible.

If you haven’t noticed with this list, adding netherlands phone numbers additional content to your website is a good method for improving your Black Friday SEO.

That means curating seasonal content for your blog that covers topics related to how your product is ideal for use as a gift item, how to use it in the winter months, or whatever else makes the most sense for your niche.

Be sure to include those top Black Friday keywords in conjunction with specific terms, update your meta descriptions to include the term Black Friday, link to pages within your website, and handle all those technical SEO aspects that the crawlers love.


SEARCH ENGINE OPTIMIZATION
#7. Review User Experience (UX) for Flaws
Another major Black Friday SEO tip is to review your overall user experience (UX) for flaws and make changes accordingly.

Is it too difficult for shoppers to find specific products within your navigation?
Or is your checkout process a few steps too long?
Find areas where you can improve the experience that customers have when they come to your page.

While this isn’t related to search ranking directly, it can ensure those that do arrive from Google or Bing make a purchase instead of abandoning a cart.