Business Model Canvas: thinking about how to make the business plan

[ayeshshiddika11]

You can use this approach to make an initial analysis of all the factors that will affect the business , which you will then develop in the business plan.

Try to organize all your ideas by presenting these factors according to the outline of the business canvas image that I present to you and that you can download in Excel . It will help you avoid mistakes and anticipate situations that you will experience later. Ideally, you should work directly on it, either in printed or electronic format. Give all the turns you need to the ideas you are jotting down. This process will help you shape the skeleton of the business plan. To help you understand it better, we are going to provide an example of each section thinking about a specific project: A food delivery company and companies.

Customer segments
In this section you should indicate the type of client that will make up your market niche. Think about who you are targeting with your product or service and who represents that group of latvia phone data consumers. In our example: young workers with little time to cook and who eat out.

Business Idea
We also call it a value proposition because every business is based on that, on providing value to the consumer. When creating your company you must be clear about how you help your client, this aspect will be the key to your business, if you do not align your idea well with the target audience defined in the previous section, you would already be off to a bad start. Our business idea is to solve a time and food problem at a competitive price for people who take care of themselves and cannot eat in a restaurant every day.

Sales Channels
It is about defining how you are going to provide your service or how you are going to make your product reach your customer segment. In the example company we could implement a reservation website.

Diffusion
This will be the way you interact with the market, both in terms of advertising and sales, as well as possible after-sales service. Define how you will carry out the communications inherent to each part of the business that needs to interact with the customer. A telephone customer service complemented by several daily communications through social networks could be the answer in the example we are dealing with.

Benefits
Try to think about how you are going to get your income. It seems like the simplest thing, but innovating in this sense can give you a competitive advantage. In our food service, we can establish a monthly subscription that makes it very easy to charge for the service.

Resources
What does your company need to operate? Above all, at the beginning, reduce it to the key resources without which it would be impossible to work. It is not just a matter of physical investments, but of thinking about the necessary personnel and the intellectual shaping of the product you will market. Developing the gastronomic idea: a kitchen and warehouse, kitchen staff and a menu of dishes to work on.

Organization of activities
It is really about differentiating between the key activities that provide differential value and those that can be outsourced. Following the development of the idea of ​​cooking for workers, purchasing, menu design and cooking can be key, while delivery could be outsourced.

Partnerships and collaborators
Running a business depends on many people and interactions. Decide who you trust with a first list of suppliers and partners in the processes you outsource.

Cost Structure
You are not going to record items or amounts on the business canvas yet, but you must think about the costs you are going to incur to be able to provide the service or manufacture your product. In our gastronomy business, think about the fixed assets that having a kitchen entails, the quality of purchases and the delivery service.

With all this you should already have the outline of what the business plan could be. If once done you see it clearly, go ahead, write a complete business plan and analyze all the conditions, providing real data and budgets. Continue to the next section.