Social Vitality The communication power of social media

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Is also an important factor in the success of brand co-branding. Nowadays, social media has become an important platform for people to obtain information, share opinions and interact. Brand co-branding activities are likely to cause heated discussions on social media. People will spread the information of co-branding activities by sharing pictures, comments, forwarding, etc., thereby further expanding the exposure of the brand. Through the communication power of social media, brand co-branding activities can be spread more widely, attracting more attention and attention.


The essence of brand co-branding is actually like this, overlapping the domain sets of two brands, thereby maximizing the communication power . 2. Creating a boom in brand collaboration The joint collaboration number database between Heytea and the luxury brand Fendi has undoubtedly created a wave of attention. The overlapping of the domains of the two brands has ignited people's attention. So, what makes people so enthusiastic? The influence of a brand co-branding depends on the size of the two brand domain sets.


On the one hand, and the attention-driving ability of the overlapping parts, on the other hand. The size of the brand domain set is self-evident. Large brands are more likely to attract attention in terms of crowd attention, reputation, and resources. The second aspect is how to make the overlapping parts more powerful. Specifically, the following key strategies need to be considered . Poor brand tone.