The judgment of future trends mainly relies on personal subjective feelings, which include industry experience, environmental sensitivity, depth of market insight, observation of changes in people's needs, personal perspective and vision, and other factors. Note: The disruption of an industry often does not come.
The competition comes not from direct competition, but from seemingly phone leads completely unrelated external companies / industries . Companies should expand their vision to potential cross-border players and substitutes, and look at the industry from a broader and higher perspective. - how to make market insights Focus on the big players in the industry.
such as the TOP1 to TOP10 companies in the industry. You are not the only player in the industry , and you need benchmarks to help you make decisions. Suggestion : You don’t need to sort out all the competitors in the industry, just focus on the top 1 to 10 companies in the industry. If you don’t know the specific rankings and competitors, write down the competitors you already know, as many as you can.