4 steps to easily master traffic passwords

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After understanding the benefits of social platforms, let’s take a look at the characteristics of different social media! Each social platform has its own unique ecosystem and user behavior patterns. Understanding the interaction patterns and user characteristics of different platforms before operating can help you find a suitable battlefield for operation faster.

platform

Number of users in Taiwan

User characteristics

Main advantages

LINE

21 million

Covering all age groups, everyone uses LINE almost every day
Highly penetrated Taiwan market
Instant messaging (one-to-one/group chat)
Exclusive communication channel for official accounts
LINE communities can operate private domain traffic with less than 5,000 people
Can be combined with different API systems to use multiple functions to deepen membership management.
Youtube

19.2 million

Covering 88.5% of Taiwan’s Internet users
Good SEO results
Operable long-term content value
Content can be widely disseminated to other social platforms
Facebook

16.95 million

Covering 78.1% of Taiwan’s Internet users
Balanced gender distribution
Strong information dissemination ability
Precise advertising and high conversion rate
Instagram

11.35 million

Covering 52.3% of Taiwan’s Internet users
There are slightly more female users (56.5%)
Users pay attention to aesthetics and are suitable for managing brand image
Limited-time updates can be updated quickly and have a high interaction rate
Users are more receptive to high-quality photos and videos
TikTok

5.65 million (over 18 years old)

Covering 26% of Taiwan Internet users
There are slightly more men (54.3%) among those over 18 years old
Short videos are highly attractive
High-quality content can become popular quickly through algorithms
The main user group is young, which is an important channel to reach young consumers.
Table data source: DataReportal "DIGITAL 2024: TAIWAN"

LINE
LINE has a unique position in Taiwan. It has 21 million users, covering almost the entire population of Taiwan and spanning all age groups. LINE is not only an instant messaging tool, but has also korea whatsapp phone number developed into a lifestyle platform that integrates social networking, payment, and information. Many brands will use the modules of the LINE Social CRM marketing platform to deepen membership management and allow the brand to be closer to the daily life of users.

LINE main advantages:

Instant messaging is powerful and supports one-on-one and group chats
The official account provides an exclusive communication channel for the brand, allowing for precise marketing.
Can be connected to multiple APIs to achieve diversified functions and help deepen membership relationships
High penetration rate ensures message reach, almost unaffected by algorithms
LINE communities can manage private domain traffic of up to 5,000 people and are suitable for in-depth community management.
LINE marketing case: