Even so, two in five consumers (43%) say they will maintain the same level of consumption for these dates as in 2022. And it is predicted that Spanish households will spend 4,409 million euros in marketplaces during Black Friday and Christmas.
This is encouraging for retailers, who are confident about the upcoming campaign in the last quarter of the year. In fact, almost two out of three sellers surveyed expect sales volume to be similar to last year , while a quarter of them (24%) believe that this year's volume will exceed that of 2022 .
On the other hand, the 'Black Friday and paraguay phone data Cyber Monday 2023 Report' carried out by Webloyalty estimates that online spending by Spaniards will increase by 20% compared to the same dates last year. The study predicts that the average online ticket will reach 162 euros . And the volume of orders is expected to grow by 45%.
The data from another study carried out by Miravia are more optimistic. According to the study, 98% of Spanish consumers surveyed say they plan to make a purchase on Black Friday . And the average spending for this time will rise to 236 euros , which represents an increase of 71% compared to the monthly budget.
“2023 continues to be a year of uncertainty due to the current economic and socio-political situation. That is why consumers will take advantage of this period of low prices through the online channel , as it allows them to compare offers and even find new ways to save by adding extra discounts with solutions such as cashback ,” says Eduardo Esparza , VP general manager of Webloyalty Iberia & Brazil.