Although many of them come from very diverse sectors, the truth is that most of the challenges are common.

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Discretionary criteria for application or awarding and a lack of transparency in their management can also raise red flags. Likewise, arbitrary awarding of prizes or draws held without publicity can give rise to suspicion.

Curero warns that the shadow of doubt could extend over these draws if all the factors mentioned above are not present, since they could be considered fraudulent . He even points out the possibility that suspicions of covering up a bribe may arise .

Therefore, it recommends that companies romania phone data carefully monitor the design of these promotions and raffles on social networks, in order to ensure compliance with the legal requirements established in the regulations and to prevent them from being pursued as illegitimate benefits, especially if they involve large prizes or particularly advantageous conditions for the winners.


In fact, this is confirmed by the responses of the participants who agree in highlighting conversion and greater connection and understanding of the user, as well as improving the experience in contact with the brand as the main challenges for their companies.

"The digital world has changed the way we view customers. Customers are no longer just the ones who pay; in the 2.0 world, customers become customers the moment they come into contact with brands and become interested in them," says Marote.