5 technologies to control and better use your data thanks to AI

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Wow... Auchan loyalty card holders will soon have another opportunity to exclaim. They will be able to take advantage of Loyalty Challenge, an ultra-targeted promotional solution from the start-up UntieNots. For two years, their founders Zyed Jamoussi and Cédric Chéreau have developed an AI algorithm capable of analyzing loyalty card, geolocation and browsing data. Already relying on a panel of 8 million consumers, the equivalent of 40% of French households, the campaigns consist of challenges to win discounts on their affinity brands. How? By spending as much as possible within a single brand.

"We are looking to strengthen the link between how to build phone number list end customers and distributors ," insists Cédric Chéreau. And it works. Integrated by the rating agency Early Metrics into the 7% of the most promising start-ups in the world, UntieNots, created in July 2015, targets non-food, and South America, and from 2019, North America.



The influx of data is disrupting the daily lives of marketing professionals. To meet your new requirements, start-ups are competing in imagination and deploying ever more innovative technologies. The editorial team has selected 5 particularly inspiring ones.