Stages of search engine optimization of a website

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Search engine optimization plays a key role in the success of any website. SEO helps improve the visibility of a website in search engines, which in turn attracts more potential customers and increases conversion. It is a job that requires strategic planning. This article covers the main stages of website search engine optimization, from installing an SSL certificate to the structure of the site.

Installing SSL certificate
The purpose of this certificate is to ensure the paytm database operation of the site using a secure connection protocol - HTTPS . An SSL certificate allows the site to take a higher position in search results. Its use is important for the resource, as it confirms its authenticity, information integrity, confidentiality guarantees, protection from hackers and inspires more trust in users.

Installing the Yandex Metrica counter
Collecting information about user behavior, website traffic, assessing the quantity, frequency, duration and depth of visits – these are all the tasks of the Yandex Metrica counter.

Installing Yandex Webmaster
How many pages are in the index, and how many are considered of little use by search engines - this is made clear by the internal tools of Yandex Webmaster.

Setting up a region in Yandex Webmaster
Increase your chances of getting into the TOP of search results for keywords – assigning regionality. Even if you have several points of sale, the region should be the one where the main office is located.

Registration in Yandex Directory
Each point of sale must have its own account indicating the region. When creating an account, be sure to indicate real addresses and phone numbers, as they can be verified by Yandex representatives. Add your site to regional directories of organizations that are in the TOP 10 when searching for companies of this type.

Fill out organization cards as informatively as possible: having more data in your account can improve the visibility of your organization on online maps by 15-20% and make your company stand out from its competitors.

Website layout
Adaptive layout is important for improving behavioral factors, as users often visit websites from mobile devices than from desktops. The resource should be displayed correctly and beautifully on any device.

Micro-markup
It is needed for simplified transmission of information about pages to search engines. For example, prices, reviews and ratings can be displayed in a snippet.



Site speed
A good website should load in one or two seconds, otherwise low speed will lead to increased bounces. Page loading speed can be checked through various services. They will analyze the speed on the desktop and mobile versions.

Setting up the robots file txt
This text file is needed for search robots. It transmits information about pages - which ones need to be indexed and which ones should not be paid attention to.

404 pages
A 404 error page is displayed when we try to open a page on a website that does not exist. The presence of 404 errors may indicate changes in the structure of the website, the presence of broken links, URL updates, or page deletions. In the process of SEO optimization, it is important to make sure that such a page is configured correctly and returns the HTTP status code 404. If the code 200 is returned, which means the page exists, it may be indexed by search engines as a duplicate.

Meta Title Tag
The Title tag should be unique to each page of your site. This meta tag should provide complete information, including keywords and, if necessary, the city and commercial queries, especially if the site is engaged in sales.



Meta Description tag
This tag allows you to include important keywords, as well as specify the city and add commercial queries that match the site's topic (e.g. buy, price, order). The main task is to avoid an excessive number of keywords. The recommended length of the meta description should not exceed 180 characters to ensure optimal display in search engines.



H1 tag
These headings not only attract visitors' attention, but also inform them about the content of the page. It is recommended to place h 1 headings at the top of the page, and they should be visually different from other headings. Include the main search query that matches the topic of the page, avoiding the use of commercial terms and geographical names.

CNC setup
CHPU helps improve the indexing of a site by search engines. These are addresses consisting of clear and logical sequences of symbols that not only make it easier for users to understand the content of the page, but also contribute to its search engine promotion.



Compilation of a semantic core
The semantic core consists of keywords and phrases that reflect the content and structure of the site. These elements are integrated into meta tags, H1 headings and text content for subsequent monitoring of their impact on the resource.



Texts
Texts should be clear, informative and useful. Break them into logical blocks using subheadings of different levels and containing keywords. It is important that keywords are evenly distributed throughout the text, and not accumulated in one place.

Site structure
The basis of effective SEO promotion is the structure of the site, which should be logical, intuitive and have a clear hierarchy. This means that each subsection of the site should precisely correspond to the products presented in it. For example, a user looking for a washing machine expects to find it in the "Household appliances" section, and not browse hundreds of pages in the "PCs and laptops" section.